About us

Research Plus has a simple philosophy: we deliver qualitative and actionable market research at a competitive cost. We are a fully independent company with more than 20 years of experience. We have an extensive field force for national scale surveys, together with specialist teams for customized research projects, whether small or large. 

We work for a wide range of clients, including Belgian and foreign market research companies, marketers with research experience in-house, advertising agencies and consultants. The company has been founded in 2013 by Marleen Baptist. After graduating in economics, political sciences and a post-graduate in American studies, Marleen started her career more or less accidentally at the media department of Marketing Unit, one of the biggest market research companies at the time. She acquired extensive experience as research manager at VTM and director strategic planning at BBDO. After a career-change in retail, she returned to market research in 2006. 

Research Plus is a corporate member of ESOMAR, the global voice of the data, research and insights community. 

Esomar membership reflects commitment to the highest standards of professional practice as enshrined in the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics, and ESOMAR World Research Guidelines. Within the industry it is a promise to uphold the highest level of professional conduct and to implement best practices that support effective decision-making.